Thursday, November 21, 2013

Best Sole Startup Award

Every year, iRun Magazine honours a handful of Canadians from across the country who are using their running to do extraordinary things... in 2012, the previous business partners from United by Running were picked for starting an innovative business that ignited racing on the East Coast.

Originally published in: iRun Magazine

Michelle Kempton and Stacy Chesnutt are a match made in heaven.  The two business partners set out to ignite the racing community on the East Coast by founding United by Running, and their sold-out events speak for themselves.

"We gathered the best elements of races we've attended around the world to create new destination races in the Halifax area;" says Kempton. "Athletes from across North America were lured by swag in the race kits, fun contests, designer race shirts, healthy food, encouraging costumes, scenic routes and amazing bling at the finish line - and prize money too!"

Their races sound like a blast - take their Sole Sisters women's Race for example.  The untimed race celebrates female runners and exudes a festive and inclusion environment with a hug station, themed waterstops, a high-five station, chocolate on course and firemen passing out medals at the finish line.

"We always knew that running was important for our physical health, but we never realized the impact and importance of the social aspect.  It's the sense of coming together as a community, " says Chesnutt.